THE GROWTH STORY

The Indian Media and Entertainment industry is one of the fastest growing sectors in India. Due to globalization and liberalization the industry had been able to attract the foreign media & entertainment majors, to invest. In this context, we cannot ignore the growing rate of investments by the domestic private sectors too.  These investments have allowed the industry to produce thousands of films every year and initiations of channels in TV resulting to 550 odd channels in the country today in respect to 5 channels in 1991. 

Indian TV industry plays a major role in the growth of this industry.  Over 138 millions of households have TV sets and this statistics has placed the country in number 3 position after China and USA. The mushrooming of new channels and the reality shows has increased the viewership to a great extent. 

Currently we are also aware of the Govt. body working on the improved technology of digitization to provide better quality content and its ability to reach the mass faster.

Taking the above in to considerations, we can predict the steady growth, opportunities and potential of the industry. 

According to FICCI-KMPG report, the industry has registered 11% growth in 2010 over 2009 touching Rs. 697 billion. The industry is expecting an estimated growth of 13% this year and an overall growth of 14% by 2015.