Three video-centric pages run by a viral video company – Maffick Media – have been suspended from Facebook because they failed to properly disclose their ties with Russia, the media reported.
Ruptly, a subsidiary of the state-run RT (formerly Russia Today) which is funded by the Russian government, has a 51 per cent stake in Maffick Media.
“People connecting with Pages shouldn’t be misled about who’s behind them. Just as we’ve stepped up our enforcement of coordinated inauthentic behaviour and financially motivated spam over the past year, we’ll continue improving so people can get more information about the Pages they follow,” CNN quoted a Facebook spokesperson as saying on Friday.
Facebook has suspended the pages intending to reach out to their admins, demanding them to disclose where the pages have been running from and their affiliation with their parent company in order to get back on the platform.
Designed to appeal to millennials, videos on these pages have collected tens of millions of views on Facebook but the pages do not disclose that they are backed by the Russian government, CNN reported.
Maffick’s videos are generally critical of US foreign policy and the mainstream American media, while largely avoiding criticism of the Russian government.
“The move was an unusual one for Facebook since the company does not require users to provide information about parent companies, but it is rolling out ways to try to increase transparency about who runs popular Facebook pages and it has been taking aggressive steps to tackle covert government-backed information operations on its service,” CNN added.
Unlike YouTube, Facebook does not have a policy of labelling state-sponsored media on the platform, but according to the report, it is considering transparency options that could help address the issue.