The industry veteran will be responsible for accelerating the penetration of MiQ?s marketing intelligence solutions across the region
Global marketing intelligence firm, MiQ, has appointed Siddharth Dabhade as Managing Director (India) to develop and grow the Indian business as a strong contributor to the company?s global expansion. He will focus on increasing the penetration of the company?s programmatic and analytics solutions, forging strong relationships with leading brands and media agencies, and building a strategic leadership position for the company in the region. The announcement showcases MiQ?s growth ambitions for its data-driven solutions in the Indian market.
Prior to joining MiQ, Siddharth has played a variety of technology, business development and management roles with industry giants such as IBM, Microsoft and Google, with his most recent position leading the Indian business of global retail technology and advertising leader, Criteo. Armed with two decades of core digital marketing, key customer relationship management and business advisory experience, Siddharth will be driving the growth strategy, alongside a specialised and experienced team in Bangalore, our technology center for MiQ globally.?He will report to MiQ Co-Founder and Chief Expansion Officer, Lee Puri.
Speaking on his new role, Siddharth Dabhade said,??Today, just curating large data lakes is not enough, and the ability to draw actionable insights from these large sets of data is one of the biggest challenges companies face. MiQ?s unique focus on marketing intelligence-led programmatic actions adds huge value to agencies and clients and fuels business strategies of the future. The power of MiQ?s technology together with a great working culture attracted me to take up the opportunity of ushering the next phase of growth for the Indian market.?
Lee Puri, Co-Founder and Chief Expansion Officer, MiQ added, ?Since our inception in 2010, MiQ has always put people and organisational culture ahead of everything else. I am glad to welcome Siddharth to the MiQ family. His track record speaks for itself, and we are excited to have him onboard to lead one of the fastest-growing data markets in the world.?